A credible online home that helps more of your target customers find you, understand you and take the next step.
Everything you know, findable.
Quotes out faster, without losing the expertise that makes them right.
Get new-hire information collected and processed without repetitive data entry.
It enables owners to use AI so they can spend their time on the things in their business they love the most, and get more customers. New Zealand is better when it has lots of smaller companies doing really excellent work at what they do best. And make it simple.
AI should not be gatekept. I want to make it wildly accessible, because the more accessible it is the more it helps everybody, and because I think that helps New Zealand.
Kiwi business owners who want to start using AI but don't know where to start. They want it in their business but don't really know how to use it. Companies that don't have a marketing department, or the people. Companies under five or under ten people, where dollars matter and impact matters.
They might be doing okay, but their digital presence isn't doing anything for them. They're nervous, or they think they don't have the money for a website, or they think a Facebook page as their website is fine.
For tradies specifically, the point is keeping them on the tools: helping them be found, close clients easier and faster, and spend less time building quotes and more time doing the work to fulfil them.
Your digital presence. This is your intake.
Online, or book a time to do it.
Your review is 2 days later.
After day 1, I send you a mockup for your review and feedback.
We do the meeting, you approve, and it's yours.
Anything you do with AI starts and ends with the person, their content, their ideas, and AI is just enabling them. AI never creates the client's content. It interviews them and gets their ideas out, because they are the one who knows the business.
I have AIs and agents working for me, and I do the initial review of your business before AI builds solutions, and I review the output before it's ever sent to you for review.
Everything I provide I have done before, in corporate jobs where I was paid real salaries to do these things and was evaluated on them. I learned it the old-fashioned way so the client doesn't have to.
I set up AIs to do all of these things for my own businesses before selling them. Every service is built and proven on nuera and unhinged first.
nuera is deliberately not a consulting company that does everything in person. That is how it stays so cost effective.
A small business has two normal options: an agency charging five and six figures to work with a team of specialists, or a subscription for a few hundred dollars a year to do it entirely yourself on one platform. nuera is the option in between. Clients work with a person, and I am looking at everything before it goes to them for review.
With the timezone differences, I can turn around work overnight so you wake up with changes in your inbox first thing in the morning.
I can set them up using AI because I know how to do them manually, from doing them over months and years.
An MBA in international business, a business degree in marketing (honours) and HR makes it six years in post-secondary business school total. From my time in Canada, I have HR and project management designations, an eight-month Sandler sales training programme, and tens of thousands of dollars of professional training, particularly in project management, diversity and inclusion, business strategy, forecasting and quantitative decision making.
I have worked at global companies of thousands, at tech startups, and at companies of a few people, from 3 to 25,000 people globally, in Canada, Australia and New Zealand.
My name is Christina, and I introduce myself as Nina. It would derail my day when people got my name wrong, so I removed their ability to do that. Because I don't play by the normal rules. When things go wrong, I don't fight the system, I change the game.
I grew up in Canada, have lived in Australia, and spent almost 12 months house sitting all around New Zealand. The thing I love most about New Zealand is the number of small businesses. I want to shop from the person who lives down the street.
I built my career doing all of these individual roles myself, starting at the very bottom, across HR, marketing, sales and project management. Then I set up AIs to do them for my own business. Now I provide them to clients.
Tell me where you are losing time, customers or money. Maybe people can't find you, enquiries don't get followed up, customers aren't coming back, or your team is doing the same work by hand every day. I'll look at what's happening, work out what would make the biggest difference, and set it up. I help you figure out what is actually going on in your business, come up with a strategy to improve it, and then set up the AI to help you do the work. That might mean getting more people to find you, getting them to come back, taking repetitive work off your team, or making better use of what you already have. The point is that the technology has to do something useful for your business. I am not here to set up AI just because AI exists.
Yes. You don't need to spend months learning every AI tool just to find out which ones could help your business. I'll learn how your business works, figure out where AI is actually useful, set it up and show you how to use it. That's the part I spend my time learning and testing so you don't have to.
Many of them are doing brilliant work and simply don't have a person for every job. Maybe nobody has had the time to build the website, follow up with every enquiry, organise the information, or try the marketing idea they've had for a year. I'm interested in getting those businesses from doing nothing on that front to actually doing it, or taking something they're doing at 10 or 20 per cent and making it much better. If something is already working well, keep doing it well.
I do both. I can help you work out the business strategy, or take a strategy you already have and figure out how to actually execute it. The AI is there to help carry out that work, not to give you a pile of tools that have no connection to your goals. AI is one of the ways I do that work; it isn't the goal on its own.
No. Sometimes the useful thing is a better idea, a clearer process, or finding the reason people aren't buying or coming back. I've worked across sales, marketing, HR, operations and logistics, so I look at how those parts affect each other. Once we know what should happen, I can work out where AI helps you actually do it.
No. I want to know your business, your customers, what you've done before and what you're trying to change. I also look at what is working elsewhere, including in other countries and industries, because sometimes the best idea for your business is something nobody near you is doing yet. Then we work through what fits and put the useful ideas into practice.
Keep doing them. If your agency is great, your team has a process that works, or a particular part of your marketing is bringing in customers, I'm not going to replace it just to sell you something. I'm interested in the gaps: the things you haven't had time to start, or the things you know could work better.
You can learn it yourself if you want to, and I'll show you how to manage what I set up. But figuring out what's useful, testing it, discovering what breaks and then rebuilding it can take months. I've already spent that time experimenting, and I keep doing it so I can get to the useful part of your business much faster.
I need your knowledge of the business: what you do, what you've tried, the information you trust and the decisions only you can make. I don't need you to learn how to build the AI before I can help you. My job is to take what you know, set up the work and show you how to use the result.
It needs to come from your business in the first place. I want your words, your ideas, your photos, your products, your customers and the answers you actually give people. I can use AI to ask better questions and turn that material into something useful, but I don't want to fill your business with content that could belong to literally anyone.
That's exactly why I care about what information it can use and how its work gets checked. If it doesn't have your actual prices, policies or answers, it can make a series of decisions that sound convincing and are wrong for your business. I set up the boundaries, test what happens when information is missing, and keep the decisions that need judgement with a person.
No. My background is in HR as well as sales and marketing, and I care a lot about what makes people good at their jobs. I want your team spending less time copying information between screens and more time thinking, helping customers and doing things they haven't had the capacity to try. If the business makes more money because people can do better work, I want the people doing that work to benefit too. I don't measure a person's value by how many hours they sat at a desk. I care about what they are able to do, how their work connects to the company's goals, and whether the way the business runs gives them room to do it well. Sometimes the reward for a better-performing business should be money; sometimes it can be more flexibility or time back. I want the people doing the work to benefit when the business gets better.
I've spent a huge part of my career in HR, and my interest has always been how to enable people to do better work and have better lives. If people can create more value without being stressed and burnt out all the time, that is better for them and for the business.
We start with what you know and the material you choose to provide, then work out what is missing. If an AI doesn't know your prices, your process or what you would do in an unusual situation, it can make a whole chain of decisions that sound convincing and are completely wrong for your business. I want its work tied back to your own information, with the decisions that need your judgement coming back to you.
Giving an AI access to your whole computer, email or business systems without understanding what it can do can turn into a shit show very quickly. I think about what it is allowed to access, what it is allowed to change, how its work gets checked and what happens when something unexpected comes in through a website or email. I also use other AIs to challenge and check what I've set up, then review the work myself. I'll explain how your setup operates so you can understand what you are relying on.
That is the goal. I want to set things up properly, hand them back and show you how they work, so you can own and manage them instead of depending on me forever. If you would rather have me make future changes or manage an agreed part of the system, we can do that too. I still want you to understand what you have.
Bring me the plan. If you already know where you are going, I can help turn that into the actual processes, content or AI-supported work needed to get there. If you don't have the plan yet, we can work through the business goals first and build from there. Either way, I want the work we do to connect to something you are actually trying to achieve.
nuera offers set services for scale but does not close the door on needs outside the catalogue. A customer can describe what they want through a custom route.
